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SEO START-UP EFFORTS FEATURE LIST

WEBSITE SETUP & TECHNICAL SEO

Unique to MoonMen Marketing all our websites include our ongoing Search Engine Marketing efforts. With over 100 tasks our inspection checklist* for all our websites ensures nothing is missed.

Get Started
  • Choose an SEO-friendly domain name unless already chosen or existing authority.
  • Set up a fast, reliable hosting provider.
  • Install SSL (HTTPS) for security and ranking boost.
  • Ensure a mobile-friendly & responsive design.
  • Improve site speed (use tools like Google PageSpeed Insights).
  • Set up Google Search Console and submit a sitemap.
  • Set up Google Analytics (GA4) for tracking.
  • Optimize robots.txt to prevent indexing of unnecessary pages.
  • Create and submit an XML sitemap.
  • Implement canonical tags to avoid duplicate content issues.
  • Install schema markup (LocalBusiness, Organization, etc.).
  • Optimize URL structure (short, descriptive, with keywords).
  • Enable lazy loading for images & videos.
  • Use Cloudflare or a CDN to improve speed.
  • Fix broken links and 404 errors.
  • Set up 301 redirects for any old or broken URLs.
  • Optimize crawl budget (disallow unnecessary pages in robots.txt).
  • Use structured data for rich snippets (reviews, FAQs, events, etc.).
  • Set up Bing Webmaster Tools.
  • Install Heatmap tracking (Hotjar, Crazy Egg) for user behavior insights.
  • Set up a strong internal linking structure.
  • Ensure proper Hreflang tags if the site has multiple languages.
  • Optimize Google Core Web Vitals (LCP, CLS, FID).
  • Set up Google Tag Manager (GTM) for tracking scripts.
  • Test everything with Google Mobile-Friendly Test.

ON-PAGE SEO 

Get Started
  • Conduct keyword research using Ahrefs, SEMrush, or Google Keyword Planner.
  • Optimize title tags with primary keywords.
  • Write compelling meta descriptions (under 160 characters).
  • Use H1, H2, H3 headers strategically with keywords.
  • Optimize first 100 words of content for target keywords.
  • Avoid keyword stuffing and maintain natural readability.
  • Add alt text for all images with relevant keywords.
  • Optimize image file sizes without losing quality (use TinyPNG).
  • Implement Breadcrumb navigation for better UX & SEO.
  • Add outbound links to authoritative sources.
  • Use LSI keywords (related keywords to the main topic).
  • Optimize category & tag pages if applicable.
  • Improve dwell time with engaging content.
  • Format content for featured snippets (FAQs, lists, tables).
  • Ensure content readability (short sentences, bullet points, subheadings).
  • Add Table of Contents for long-form content.
  • Optimize URLs (avoid special characters, keep them clean).
  • Add Call-to-Action (CTA) buttons for conversions.
  • Use internal linking to improve navigation & rankings.
  • Conduct a content audit for duplicate or thin content.
  • Include FAQ sections to target long-tail queries.
  • Publish unique, valuable, and problem-solving content.
  • Optimize category pages for SEO (if applicable).
  • Ensure all pages have SEO-friendly permalinks.
  • Set up AMP (Accelerated Mobile Pages) if necessary.

LOCAL SEO & GOOGLE BUSINESS PROFILE

Get Started
  • Claim and optimize your Google Business Profile (GBP).
  • Ensure NAP (Name, Address, Phone) consistency across all platforms.
  • Add high-quality images & videos to your GBP listing.
  • Select the correct business categories & attributes.
  • Get customer reviews and respond to them.
  • Use Google Posts regularly for updates.
  • Add products & services to your GBP listing.
  • Ensure your business is listed in local directories (Yelp, BBB, YellowPages).
  • Optimize for “Near Me” searches.
  • Embed Google Maps on your contact page.
  • Submit to industry-specific directories.
  • Create location-based content on the blog.
  • Get backlinks from local newspapers & blogs.
  • Ensure accurate business details on Apple Maps & Bing Places.
  • Monitor local rankings with BrightLocal or Whitespark.

OFF-PAGE SEO & LINK BUILDING

Get Started
  • Submit site to Google & Bing index manually.
  • Get backlinks from local business directories.
  • Publish guest posts on high-authority blogs.
  • Use Help A Reporter Out (HARO) to get featured in articles.
  • Engage in relevant niche forums and communities.
  • Get brand mentions turned into backlinks.
  • Request backlinks from business partners & suppliers.
  • Create shareable infographics & resources.
  • Submit content to Reddit, Quora, and Medium.
  • Build links through sponsorships, scholarships, and events.
  • Use broken link-building strategy.
  • Do outreach to local bloggers & influencers.
  • Engage in PR campaigns for media coverage.
  • Create pillar content that naturally attracts backlinks.
  • Monitor backlinks with Ahrefs or SEMrush.

SEM / PAID ADVERTISING

Get Started
  • Set up a Google Ads account.
  • Conduct keyword research for PPC campaigns.
  • Create optimized ad copy & landing pages.
  • Set up Google Ads conversion tracking.
  • Use negative keywords to filter out irrelevant traffic.
  • Run retargeting campaigns on Google & Facebook.
  • Use geo-targeting to reach the right audience.
  • Test multiple ad variations (A/B testing).
  • Optimize Quality Score to reduce CPC.
  • Utilize YouTube Ads for brand awareness.
  • Run shopping ads (if applicable).
  • Experiment with Performance Max campaigns.
  • Launch social media ad campaigns for additional traffic.
  • Analyze PPC performance and adjust bids.
  • Use UTM tracking to measure campaign effectiveness.

MONITORING, ANALYSIS & CONTINUOUS IMPROVEMENT

Get Started
  • Set up Google Search Console alerts for SEO issues.
  • Monitor rankings with SEMrush, Ahrefs, or Moz.
  • Regularly audit the website for broken links & errors.
  • Keep up with Google algorithm updates.
  • Continuously improve content and backlink strategies based on performance data.

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